When you decide to write a book about contemporary branding, it inevitably ends up being a collaborative effort. Branding Religion “I’m Like Totally Saved’ Branding Consumer Citizens Gender and the Emergence of Brand CultureĬreative Cities, Street Art, and “Making Your Name Sing”
Manufactured in th United States of America C 10 9 8 76 5 4 3 i i p so 9 87 6 5 4 3 21 Frontispiece: Shop Ti! You Drop (detail). New York University Press books are printed on acid-free paper, and their binding materisls are chosen for strength and durability We strive to use environmentally responsible suppliers and materials to the greatest extent possible in publishing our honks. Ncludes bibliographical references and indeL ISBN 978-0-8147-8713-7 (ci: alk. LIBRART OF CONGRESS CATALOGiNG-IN-PUBLICATION DATA Banet-Weher, Sarah, 1966-Īuthentic TM : The politics of ambivalence in a brand culture I Sarah Banet-Weiser. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared. References to Internet Websites (UREa) were sccurate at the time of writing. NEW YORK UNIVERSITY PRESS New York and London srus by New York University All rights reserved Evil, and the Optics of Thoughtlessness Valerie Hartouni The Makeoi’er: Reality Television and Reflexive Audiences Katherine Sender Authentic: The Politics of Ambivalence in a Brand Culture Sarah Banet-Weiser Ono Circuits of Visibility: Gender and Transnatronal Media Cultu’vc Edited by Radha S. Gates Crit’cal Rhetorics of Race Edited by Michael G. Our Biometric Future: The Pursuit of Automated Facial Perception Kelly A. The Net Effect: Technolog-e Romanli, ‘sos, Capitabsin Thomas Streeterįor my daughter, Lily Banet We/sc, whose irrepressible has never failed to inspire me.Īrabs and Muslims in the Media: Race and Representation after 9/fl Evelyn Alaultany Onoĭangerous Curves: Lalina Bodies in the Media Isabel Molt na-GuimánĬommodity Activism: Cultural Resistance in Neoliberal Times Edited by Roopali Mukherjee and Sarah Banet-Weiser Genera! Editors: Sarah I3anet-Weicer and Kent A. NEW YORK LJNIVERSfY PRESS New York and London The Politics of Ambivalence in a Brand Culture
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